hi, I'm SJ

Growth & Lifecycle Marketer

I build growth from zero, and scale it from there.
The best products still need someone to make them known. I build the growth function that gets it there.

RemoteSaaS Growth rolesOpen to opportunities
see the work →let's talk
SJ Crawford

that's me!

about

I cover the full range of growth, because most growth problems aren't solved by one lever. At MarqVision, I grew pipeline 40% by moving demand up 60% and activation up 45% at the same time. I build the system, not just the campaign.

things I think about a lot —

LifecycleGrowthCultureActivationAEODelightEmailSEOContentWriting Team Building
“SJ has this rare ability to zoom out on strategy while still getting into the work. Having her on the team felt like adding three people.”
Christina Kim
Christina Kim
 Head of Global Marketing, MarqVision
“SJ just gets it. She thinks about the customer the way sales and CS do, which makes collaborating with her feel less like a handoff and more like a partnership.”
Jamie Forseth,
Jamie Forseth,
Director of Customer Experience, Superhuman/Coda
the work

three things I do really well.

01

Growth Marketing

I've spent my career obsessing over how to make products easy to find and love. At Coda, I drove pipeline by increasing activation and engagement, with a team of five marketers helping pull the levers. At MarqVision, I sharpened my chops in building a content and demand engine from zero, increasing demand by 200%. But SaaS hasn't been the only object of my affection, my career zigs and zags into corners of expertise ideal for a nimble growth marketer. DTC? Got it. Entrepreneurship? I know what growth from zero really feels like. Finance? Been there done that.  My range is my pride, my joy, and my competitive edge. 

 200%
increase in demand
12
months
see my work→
01Complex Product Launch02Content Creator Activation06Flagship Event Launch
02

Content + Lifecycle

I've been a storyteller my whole life. Crafting a narrative and keeping the reader on the path is my specialty. As the head of lifecycle at Coda, I designed content and virtual experiences that connected with the data, resulting in a 45% activation life in just 6 months.  Start with a story, install the plumbing, and watch your customers become the hero. 

+45%
activation lift
6
months
see my work→
03AI-Assisted Lifecycle04Faking Live, Winning Real05One Webinar, Infinite Content
03

Leadership

I've led teams, agencies, and cross-functional initiatives at almost every stage of company growth, and I've learned that leadership isn't a title, it's whoever sets the tone in the room. At Let's Make Art, I scaled a marketing team and agency network supporting a D2C brand hitting $1M+ in monthly revenue. At Coda, I managed a multi-million-dollar budget and partnered deeply with sales, product, and engineering, then led my team through Coda's acquisition by Grammarly without losing momentum or people. I lead with transparency, a bias toward experimentation, and the belief that the best teams are also the most fun.

$1M+
monthly revenue
15
months
see my work→
07Person of the Year
CodaGrammarlyMarqVisionOpenLaneLet's Make ArtCodaGrammarlyMarqVisionOpenLaneLet's Make Art
“I cannot overstate how much SJ shaped the way we thought about our product. She had this uncanny ability to surface what customers needed and turn it into action fast. The revenue impact was real and it was immediate. I'd work with her again in a heartbeat.”
Michael Cray
Michael Cray
CEO, Let's Make Art
what I'm looking for

I'm looking for my next chapter — a team where I can build, lead, and help shape what comes next.

  • A growth or lifecycle leadership role where strategy and execution sit in the same seat.
  • A product or mission I genuinely care about, with smart people who like to ship.
  • A team that values experimentation, transparency, and a little bit of fun.

Follow me on Tiktok for more stuff like this! @mrscrawdaddy | 110,000 followers and growing

say hi

let's talk.

I love meeting people building thoughtful products, kind teams, or both. Reach out! I love reading, especially notes from people.

LinkedIn →

click to download my resume

SJ Crawford

talk soon!